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Did you know that 62% of real estate agents devote at least an hour a day to marketing themselves and their listings? Moreover, 60% said they prospect daily, with 26% devoting several hours a day to finding new leads. This is a shocking statistic for professionals like us who understand how taxing marketing for real estate can be, especially now that everything has become more digital than ever, and real estate agents must adapt to new technologies to stay relevant and competitive.
This is why we decided to write this blog and share a few quick real estate marketing tips for real estate agents or agency owners to improve their marketing, and we will score everything by how time consuming it is, how complex it is to do well, and how much it will cost if you were to do it alone.
Here are our marketing tips for real estate agents:
1. Build a strong personal brand
Time required: Low
Complexity: Low
Cost: $$$$$
As a real estate agent, your personal brand is your identity in the market: it represents who you are, what you stand for, and the unique value you bring to clients.
To build a strong brand, start by defining your unique selling proposition (USP). Ask yourself: what sets you apart from other agents? Perhaps you specialize in luxury homes, have deep knowledge of a specific neighbourhood, or offer exceptional customer service.
Whatever it is, your brand should clearly communicate this differentiation across all marketing channels—your website, social media profiles, and printed materials. Consistency in messaging and visual identity (like your logo and colour scheme) helps to build recognition and trust with your target audience.
Remember however that beyond your professional expertise, your brand should showcase your personality and values. Clients don’t just choose an agent based on experience: they also want to work with someone they feel comfortable with and trust!
Recommendation: To keep your personal brand authentic, we recommend that you work on it yourself and nurture it over time. No need to go all out immediately, just simply starting by showing your journey and growth will do wonders!
2. Create a professional website
Time required: High
Complexity: Low-Medium
Cost: $$$$$
Whether you are part of an agency which already has a website or not, it is always a great idea to have a personal one, as it will work naturally with your personal brand mentioned before. Moreover, having your own digital real estate allows you to present your properties and any document you may want to include the way you want, without being limited by corporate rules.
Your website should be a digital extension of your brand, featuring a clean design, easy navigation, and mobile optimization, as many users will access it on their phones. It should provide essential information about your services, showcase property listings with high-quality images and detailed descriptions, and if possible include search functionality that allows users to filter properties based on their needs. Furthermore, you need to make sure that it is optimized for search engines like Google.
Creating a website is hard work, but it allows you to position yourself as a credible, professional agent and can help capture leads through contact forms, booking systems, or downloadable resources.
Recommendation: Building a website from scratch, although possible without having to learn how to code, does take quite a long time, depending on its size. And it also needs to be maintained once it is online. We recommend outsourcing this task to a freelancer or agency.
3. Leverage social media
Time required: Medium
Complexity: Low
Cost: $$$$$
Social media has become a vital platform for real estate agents to connect with potential clients, showcase properties, and build their brand. To make the most of it, consistency is key. Regularly posting high-quality content keeps you top of mind with your audience and shows that you’re active in the market.
Each platform offers unique benefits:
- Facebook is ideal for engaging with local community groups
- Instagram excels in visually showcasing properties through photos, Reels, and Stories.
- LinkedIn allows you to network with other professionals and share industry insights, enhancing your credibility.
By staying active and sharing a mix of property listings, market updates, and behind-the-scenes content, you can create a well-rounded online presence that engages your followers and builds trust, increasing the chances of eventually converting them into leads and sales.
Recommendation: As this is an extension of your personal brand and an opportunity for you to make your own expertise and personality shine, we recommend you do not outsource this task, but rather post as often as you believe it is possible. No need to start posting every day: even once every few days is better than nothing!
4. Use paid social media advertising
Time required: Medium
Complexity: Medium
Cost: $$$$$
Paid social media advertising is one of the most effective ways for real estate agents to increase visibility and reach highly targeted audiences.
Platforms like Facebook and Instagram offer sophisticated ad tools that allow you to narrow your target audience based on demographics, interests, location, and even behaviours. For example, you can run ads that target users searching for homes in specific zip codes or those with interests related to real estate and home improvement. This precision targeting ensures your listings or services are shown to people who are most likely to be interested, maximizing the return on your advertising budget.
Even with a modest budget, paid social media ads can significantly expand your reach and drive more traffic to your website, listings, or lead forms.
Recommendation: Although the basics of social media advertising can be picked up quite quickly, there are many nuances that you might miss and may lead you to create underperforming ads. We recommend outsourcing this to an experienced freelancer or agency.
Create high-quality video content
Time required: Medium
Complexity: Medium - High
Cost: $$$$$
Video content has become a powerful tool for engaging potential buyers and sellers, as it allows you to showcase properties in a unique way, offering a more immersive experience that highlights the unique features and atmosphere of a home.
Virtual tours, property walk-throughs, and drone footage are particularly popular for giving buyers a detailed view of a property, even from afar. Video content can then be shared across multiple platforms reaching a broad audience and giving potential clients a comprehensive look at your listings.
But the benefits of video go beyond just property showcases: videos are highly shareable and more likely to capture and hold the attention of your audience compared to other types of content, especially on social media, and video content on your website can boost your SEO rankings.
Recommendation:
Even though simple videos which can be very successful for platforms like social media can be done easily even with a phone, more complex videos, especially when proper equipment and editing is required, can become quite expensive. If you need professional videos done, we recommend that you refer to a specialist in the field.
6. Start email marketing campaigns
Time required: Medium
Complexity: Medium
Cost: $$$$$
This next tip is more applicable to real estate agencies rather than singular realtors, as it is most effective when a regular flow of content can be assured. In any case, email marketing remains one of the most powerful tools for real estate agents to nurture leads and maintain relationships with both past and potential clients.
Building an email list allows you to regularly provide valuable content, such as new property listings, market updates, home-buying tips, and neighbourhood insights. Personalized email campaigns can be tailored to specific audience segments, ensuring that first-time buyers, sellers, or investors only receive the relevant information that speaks to their specific needs.
This consistent communication helps you build trust and keeps you in contact with leads who might not be ready to act immediately but will remember you when the time comes.
Recommendation:
Email marketing is quite simple to start with but can be quite time consuming, especially when delving into creating different emails for different audiences. If you are a small real estate agency, we recommend you start it on your own by just sharing your new listings and then evolve it from there, possibly working together with a freelancer or a marketing agency as time goes on and complexity increases. Just remember to make sure to have a place on your website where your visitors can subscribe to it!
7. Invest in SEO
Time required: Medium - High
Complexity: Medium - High
Cost: $$$$$
Having a well-optimized website is essential for real estate agents to attract leads through organic search. Search Engine Optimization (SEO) ensures that your website ranks higher on search engines like Google when potential clients search for terms like “real estate agent in [city]” or “homes for sale in [neighbourhood]”, driving more traffic to it.
Local SEO is particularly important for real estate agents. By optimizing for specific geographic areas and ensuring your Google My Business profile is complete, you’ll increase the chances of appearing in local search results and Google Maps, where many people start their property search.
SEO also involves making sure your website delivers a great user experience. This means your site should load quickly, be mobile-friendly, and offer easy navigation so visitors can find what they’re looking for with minimal effort. Regularly publishing fresh, valuable content—such as market reports, home-buying guides, or local neighbourhood insights—also helps improve your SEO. Not only does this content provide value to your audience, but it also signals to search engines that your site is active and relevant.
By investing in SEO, you create a long-term strategy that helps attract more leads organically, reducing your reliance on paid advertising while establishing a strong online presence.
Recommendation:
SEO is something that is a long-term investment but that can bring incredible results. However, it is also something that can easily be done wrong with potentially serious repercussions on your online visibility. As doing it right also can take a lot of time and effort, we recommend hiring an expert freelancer or a marketing agency to handle your SEO.
Final thoughts
Marketing for real estate agents has evolved dramatically, with an increasing focus on digital strategies that not only boost visibility but also build trust with potential clients.
If you are a real estate agent, you are now required to embrace personal branding, leverage the power of social media, and utilize targeted tools like paid ads and SEO. While some tasks like maintaining a personal brand and engaging on social media can be handled personally to keep the authenticity of your voice, other aspects like building a website, creating professional videos, and executing complex email campaigns or SEO efforts may benefit from professional assistance.
Ultimately, successful real estate marketing is a balance of time, effort, and investment. Each strategy we’ve outlined offers different levels of complexity and cost, but all share the common goal of helping you stand out in a very competitive market.
Whether you choose to handle these marketing efforts yourself or collaborate with experts, the key is to stay consistent, stay informed, and focus on providing value to your clients. By doing so, you’ll not only attract more leads but also cultivate long-term relationships that will fuel your success for years to come.
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